WERUCK’s audience is people who travel for rucking, hybrid fitness, obstacle racing and endurance events. That is a narrow group and an expensive one to reach through general channels. It is also the entire audience of this site — there is no incidental traffic here to pad a number with.
Category sponsorship. One brand per activity: Rucking, Hybrid / Functional Fitness, Endurance, Obstacle, Running, Tactical. A presented-by band across that category’s pages and the event pages within it. Exclusive, so there is exactly one per category and no rotation.
Promoted events. For organizers. A labelled card in the promoted rail on the homepage and at the top of relevant search results. Sold only to the operator running the event — nobody buys placement on a competitor’s page.
The weekly digest. One sponsor slot per send, plus dedicated sends. This is the most durable inventory here, because it is contracted and recurring rather than sold campaign by campaign.
The rules, stated before you ask. Every paid unit is labelled. Search ranking, date order, map pins and distance sorting are never for sale at any price. The total inventory is deliberately small — one sitewide band, six category sponsorships, a handful of promoted slots — because the scarcity is what makes any of it worth buying.
Where we are. WERUCK is early, and we would rather say so than dress it up. If reaching this audience while it is being built is interesting to you, get in touch and we will show you exactly what the numbers are today rather than what we hope they will be.
Every event worth a weekend, in one email. Rucking, hybrid fitness, obstacle and endurance, wherever in the country they are.
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